Gambling Commission suspends EveryMatrix license over customer interaction framework
Last week, the UK Gambling Commission suspended the license of EveryMatrix. The company supplies online casino software to Business customers and also operates big-name White-Label casinos such as PlayFrank. The license suspension is effective immediately.
EveryMatrix, one of the leading B2B and B2C suppliers of online casino games and iGaming solutions, lost its license following a “compliance activity which included examining its customer interaction framework”, the UK Gambling Commission announced on 05 September 2019.
According to the official press release, the suspension currently affects the B2C business of EveryMatrix only. The company is still allowed to manufacture, supply and install gambling software for other business customers.
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Suspension affects big names such as SportingIndex and PlayFrank
The suspension comes somewhat as a surprise considering EveryMatrix hasn’t received any previous warning or fines. Further, the Commission does not go into detail about the exact reason for suspending the EveryMatrix license. Customer interaction framework might refer to how the company handles its KYC (Know Your Customer) or AML (Anti-Money Laundering) process, both requirements that the UKGC is taking and monitoring extremely seriously.
“Knowing Your Customer” especially when it comes to responsible gambling. The process involves monitoring and understanding the player and spotting signals that might suggest customers are not in full control of their gambling habits.
Following the suspension, all EveryMatrix white-label operators were forced to stop accepting bets and deposits immediately. Among those are big names in the gambling industry, such as JetBull and PlayFrank. We’ve tried to get hold of a customer representative at PlayFrank to get further information but with no luck. The live chat is currently offline.
Gambling Commission continues its crackdown on UK licensees
Although EveryMatrix isn’t the first gambling company that had their license suspended, it’s rather unusual to lose it while the investigations are still ongoing. In most cases, the Commission fines operators that fail to comply with requirements.
Two years ago, the company behind 888 Casino were fined £7.8 million but was allowed to keep its license. The Gambling Commission further ordered Casumo to pay a total of £5.85m in fines and Videoslots was sanctioned to a financial penalty of £1 million. Just two months ago, Gamesys was forced to pay £1.2m after the Commission found the company guilty of money laundering rules. In all cases, the operators did not have their license suspended.
We’re yet to find out the exact reason for the EveryMatrix license suspension. If there is any development, we will update this post accordingly.